READY TO SET FLIGHT
Our latest collaboration with The Squad and Sergio Tacchini, titled "Just Expensive Taste," was no exception. In this blog post, we'll take you behind the scenes of this exciting campaign and show you how we brought it to life.
The Squad is a talented amapiano group known for their modern yet sophisticated sound. When they approached us to collaborate on their latest project, we were thrilled to have the opportunity to work with them. The idea was to create a campaign that captured the essence of their music and style, and showcased their unique and sophisticated taste.
We knew that we needed to create something visually stunning and innovative that would resonate with their fans. We set out to find the perfect location for the shoot, eventually settling on the Medellin Barbershop in Johannesburg. The barbershop was the perfect backdrop for the campaign, with its unique and sophisticated style providing the ideal setting for the performance.
To bring the campaign to life, we brought in our team of talented creatives. We collaborated with The Squad and Sergio Tacchini to develop the concept for the shoot, incorporating elements of their music and style into the visuals. Our team of videographers and editors worked together to capture stunning footage of the group performing on keyboard, showcasing their style and charisma on camera.
Once the footage was captured, our team of editors went to work to bring the project to life. We added special effects, graphics, and animations to enhance the visuals and create a cohesive and engaging campaign. The end result was a visually stunning prerecorded mix that captured the unique style and sound of The Squad and showcased their taste for the finer things in life.
The campaign was sponsored by Sergio Tacchini, a luxury Italian sportswear brand known for its iconic tennis styles. The collaboration between The Squad and Sergio Tacchini was a natural fit, with both brands sharing a commitment to style and sophistication. The campaign featured the group wearing Sergio Tacchini apparel, further emphasizing their unique and sophisticated taste.
In conclusion, the "Just Expensive Taste" campaign was a unique collaboration between Snakehead Media, The Squad, and Sergio Tacchini. The visually stunning prerecorded mix captured the unique style and sound of The Squad, showcasing their taste for the finer things in life. We're thrilled to have had the opportunity to work on this project and are excited to see where future collaborations will take us.